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Carlos Granados: "The audience at the Jerez Festival is letting itself be surprised."

Closing the Jerez Festival, we speak with its director, Carlos Granados. And we do so in the lobby of the Villamarta Theatre, witness to and support for the creativity, dreams, and projects of hundreds of orthodox and heterodox artists.

Mª Isabel Rodríguez Palop by Mª Isabel Rodríguez Palop
March 7, 2026
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Carlos Granados and María Isabel Rodríguez Palop.

Carlos Granados and María Isabel Rodríguez Palop.

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Closing the Jerez Festival, We spoke with its director, Carlos GranadosAnd we do it in the hall of the Villamarta TheatreA witness to and supporter of the creativity, dreams, and projects of hundreds of both orthodox and unorthodox artists. For Granados, preserving the essence means ensuring rhythm, truth, and roots. And all this with the same nerves that artists feel before going on stage. Nerves and a great deal of respect. Thirty editions are not just a round number. They represent years of successes, joys, but also adversities, difficult economic times, social, aesthetic, and political changes, and even a pandemic that called everything into question. And the Jerez Festival carried on. Carlos Granados inherited a Festival that already had a very strong identity, and that is no easy feat. We talked with him about all of this, its highs and lows.

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Mª Isabel Rodríguez Palop

Mª Isabel Rodríguez Palop

Author of 'Flamenco for Dummies' (Editorial Grupo Planeta, 2020). More than fifteen years of experience in the flamenco press. "From Extremadura, from the cantes, of the fans, of events, peñaflamenco shows, festivals…, of flamenco Extremaduran with capital letters, I will give an account from the international portal expoflamenco».

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