The 30th edition of the International Flamenco Fashion Week, SIMOF 2025, concluded on Sunday, February 2, with a 7 percent increase in visitors compared to the previous year: 60.000 people. The largest international showcase of flamenco fashion has attracted visitors from all over the world. Andalusian provinces, with the arrival of 183 buses from different parts of the region, as well as visitors from other autonomous communities and various countries in Europe and Central America.
During the international event par excellence of flamenco fashion, held from Thursday, January 30 to Sunday at the Seville Exhibition and Congress Palace, Fibes I, have been presented 1.625 designs with the latest trends in the most versatile and inspiring regional costume in the world in 49 shows. More than a hundred designers participated, combining the tradition of southern craftsmanship with the avant-garde of flamenco fashion. The large 10.000-square-metre commercial area had more than a hundred exhibitors, 10 percent more than at SIMOF 2024.
“These have been four days full of emotion and moments that will remain in our memories. We have celebrated 30 years of promoting and revolutionising flamenco fashion. It has been a truly international week of flamenco fashion, marked by spectacular shows and activities that have fused culture and fashion, consolidating the growth of this industry, a key sector for Andalusia,” he said. Rachel Revolt, CEO of the Doble Erre Fashion and Communication Agency and co-organizer of the event together with the Seville Congress and Exhibition Center.
As for trends, the promoter of SIMOF has highlighted that “we have seen very comfortable and very elegant flamenco dresses. Light, lightweight, more draped outfits with a very varied volume. Opting for two pieces, blouses and skirts or trousers, versatile for any type of event. Designers have once again made a nod to traditional craftsmanship through crochet, crochet pieces, fringes, lace, transparencies, sequins and embroidered flowers. Incorporating urban fashion trends: shoulder pads, bows, belts, jackets…”
The color palette ranges from shades sand up to the paprika, green hunting, saffron green and olive green, with browns particularly prominent. Navy blue and petrol blue are also present. In contrast, fuchsia, red, white and black have had a more discreet presence in this edition.
“There was a lot of silk muslin. Fabrics with body and very soft, while cotton or poplin were less present. The cut goes up to the waist, gaining volume from almost the middle of the torso. The layers are imposed in different versions: alone, half layers or baskets. It highlights a complicated and difficult work that sets trends. Creativity has moved from the skirts to the top: necklines and sleeves. Also, on the heads of flamenco dancers. Earrings and flowers in size oversize take centre stage. In addition, the bead necklace has been brought back, in coral and colours,” explained Pedro González, artistic director of SIMOF.
This year the highlights are: Custom fabrics with original prints, both geometric and floral. Also, gingham and stripes. The firms have opted for fabrics with a great drape, such as knit and crepe. The former provides elasticity, while the latter does not wrinkle or lose colour. Polka dots have evolved: from an orderly and perfect design to a more unstructured, irregular and smaller version.
«We have celebrated 30 years of promoting and revolutionising flamenco fashion. It has been a truly international week of flamenco fashion, marked by spectacular shows and activities that have fused culture and fashion, consolidating the growth of this industry, a key sector for Andalusia» (Raquel Revuelta)
Showcase of Andalusian talent
In this edition, the event featured the Sevillian actress and director Paz Vega as maid of honor and the singer Pastora Soler as honorary ambassador, who also celebrates 30 years in music and performed the Andalusian anthem during the inauguration, which was attended by the mayor of Seville, Jose Luis Sanz. In addition, the iconic SIMOF model Mercedes Munoz She paraded in a train gown, designed exclusively to commemorate the 30th anniversary of the event.
For Angie Moreno, delegate of Tourism and Culture of the City Council of Seville, "it is a pride to have celebrated this very special anniversary in an event that is not only a catwalk, but a showcase of Andalusian talent, an economic engine and a key piece in the cultural identity of our city. SIMOF is an example of how flamenco fashion generates employment, boosts tourism and strengthens the business fabric of Seville. From the City Council of Seville we will continue to support our designers, entrepreneurs and artisans, because we know that culture and economy go hand in hand.”
The model Maria Jose Suarez, the influencers Margarita de Guzman (@invitadaideal), Claudia Ula Jimenez Revuelta and Javier Hierro and the designer Jose Perea have been the official influencers of this year. In addition, Perea made a suit live with more than fifty meters of fabric, provided by Flamentex. The piece has been another of the great tributes to the 30 years of SIMOF, combining tradition and modernity.
SIMOF Awards 2025
Singer Pastora Soler, the Italian model and presenter Antonia Dell'Atte, the influencer Rocio Osorno, the dancer Cecilia Gomez, The designer Elena Benarroch, the influencer Gloria Camilla, singer Rosario Mohedano and the singer Manu Tenorio, ambassadors of SIMOF 2025, They have received a statuette by the Jerez artist Cristóbal Donaire, Balcris.
The Association of Fashion Designers and Flamenco Crafts of Andalusia (Mof&Art) has recognized the great legacy of the designer Just Salao, coinciding with the 20th anniversary of the association.
La sevillana Lucia Ruiz Guerrero, 20 years old and from El Viso del Alcor (Seville), has been the winner of the Competition for New Flamenco Fashion Designers with your collection CoralesThe SIMOF 2025 revelation award has been awarded to Sara Pozo Moreno from Seville with Thalassa.
El Aromas Award The best model of SIMOF 2025 has been awarded to the model Cristina Lopez Japan and the Aromas Crea Award It has been for the designer from Granada Antonio Gutierrez.
In addition, the designer Sara Sanabria with your collection Bambola has won the SIMOF Designer Poster Competition, sponsored by Clínica Doctor Ortiz, valued at 1.000 euros. While the special mention, prize chosen by the public through social networks, was for Sara de Benitez for the poster of his collection So.
