CRUZCAMPO He chose Seville, in front of a thousand people, to share the presentation with the city. Cruzcampo 1904 through a free, open-to-the-public experience starring Israel Fernandez, accompanied by Diego del Morao and a cast assembled for the occasion. Conceived as a celebration centered around flamencoThe event, featuring Andalusian music and culture, turned rhythm into the guiding thread of a performance designed to shape the creative universe of the brand's new beer.
The proposal stems from that same idea of balance: a more special beer, while still remaining deeply Cruzcampo. Just like the flamenco Finding in the rhythm the point where authenticity and creativity coexist, 1904 proposes a more robust and distinctive wine, while maintaining the freshness that has always defined the brand. The musical accompaniment wasn't part of the presentation; it was the way the story was told.
The performance grew from the nudity of cante until a shared celebration in which the rhythm blurred the boundary between stage and audience. The culminating moment came when a bar counter became an instrument flamencoA gesture as simple as it is recognizable within this art form, where rhythm appears spontaneously everywhere. An image conceived to bring to the flamenco stage a custom deeply rooted in the flamenco and make it the symbol of the entire night.
For Israel Fernández, that naturalness was precisely the starting point of the proposal. “Rhythm is in everything. In music, but also in life. Even time needs rhythm to be understood. The flamencoWe make rhythm on a table, a chair, or a bar because it's completely natural for us. There's nothing contrived about it. It's part of how we live and share music. That's why this proposal felt so genuine. What we experienced was a night of flamenco, harmony and heart"," explains the flamenco singer.
"Rhythm is in everything. In music, but also in life. Even time needs rhythm to be understood. flamenco"We make rhythm on a table, a chair, or a bar because it's something completely natural for us. There's nothing invented about it. It's part of our way of living and sharing music" (Israel Fernández)
Just as the compass holds the flamenco Without overpowering it, Cruzcampo 1904 finds the perfect balance between character and freshness, between innovation and authenticity. This idea permeated the entire experience in Seville, making rhythm the best way to express the essence of this new beer.
“When we started working on Cruzcampo 1904, we were clear that we didn’t want to present it in a conventional way. It was created to expand our range with a different, yet recognizably Cruzcampo, offering. And if the beer reflected that idea, its presentation had to too. The compass allowed us to express it in an authentic, recognizable, and deeply personal way,” he explains. Laura Pérez, director of the Cruzcampo brand.
The meeting took place at the Plaza Mayor de Las Setas, one of Seville's most emblematic spaces, where the recital grew until it became an everyday gesture of flamenco The image that summed up the entire evening: a bar counter transformed into a musical instrument. A concept that brought the creative universe of Cruzcampo 1904 into the public space and turned a brand idea into a shared experience.
Thus, Cruzcampo wanted that The first moments of 1904 were experienced before they were explainedA different way to discover a new beer through flamenco, the meeting and a shared celebration. ♦
