The Infanta Doña Elena de Borbón, godmother of SIM, the mayor of Seville, Jose Luis Sanz, the Minister of Employment, Training and Self-Employment of the Regional Government of Andalusia, White Dew, and Rachel RevoltCEO of the Doble Erre Fashion and Communication Agency, inaugurated this Thursday, January 29th the International Flamenco Fashion Week (SIMOF 2026), the quintessential international showcase for flamenco fashion.
The event, co-organized by the Seville Conference and Exhibition Centre (FIBES) and the Doble Erre Fashion and Communication Agency, also featured the actress Rossy de Palma as godmother of this edition.
This is the third time that HRH Infanta Elena has attended SIMOF, following her participation in the opening of SIMOF 2024 in Seville as honorary godmother and in the first edition of SIMOF Madrid in 2022, where she received the Award Flamenco In the Skin. In addition, her daughter, Victoria Federica de Marichalar y Borbón, attended SIMOF Sevilla 2022.
Until Sunday, February 1st, 52 fashion shows and 1.550 outfits from nearly 120 brands, including professional designers and young talents, will be on display under the motto #SIMOFGeneration: a bridge between flamenco heritage and the future of fashion, a space where those who safeguard tradition and those who come to transform it coexist.
The parades will take place over four days in two spaces: the main stage (Pavilion I), with the participation of 92 signaturesand space Lenovo +FLAMENCA (Pavilion 2), which adds another 20 signatures, with individual, shared and collective proposals that reflect the diversity and current vitality of flamenco fashion.
Following the traditional ribbon-cutting ceremony, the authorities toured the commercial area. Afterwards, they proceeded to Pavilion I, where the official opening of SIMOF 2026 and the awards ceremony took place. Flamenco on the Skin, sponsored for the first time by the Unicaja Foundation. Prior to the start of the event, a [unclear - possibly "skin" or "skin"] was ... a minute of silence In memory of the victims of the train accident in Adamuz (Cordoba) and Gelida (Barcelona).
“SIMOF is, without a doubt, a Seville brand. And not a fleeting or temporary brand, but a solid brand, built with perseverance, vision, and a deep respect for our roots. A brand that projects to the world an image of a creative, modern, self-assured city, proud of its identity. To speak of SIMOF is to speak of culture, tradition, and creativity, but also—and this should be clearly emphasized—of the economy. A real, tangible economy that generates employment, business activity, opportunities for our creators, and wealth for the city. SIMOF is not just what happens for a few days at FIBES; SIMOF is the result of quiet, constant work that takes place throughout the year in workshops, studios, companies, design schools, and artisan trades that keep alive a strategic sector for Seville,” stated the Mayor of Seville. Jose Luis Sanz, in his inaugural speech at SIMOF 2025.
"Until Sunday, February 1st, you can see 52 fashion shows and 1.550 outfits from almost 120 brands, including professional designers and young talents, under the motto #GeneraciónSIMOF: a bridge between flamenco heritage and the future of fashion"
“SIMOF is much more than a fashion event. It's culture, it's identity, and it's a reflection of a sector that has evolved without abandoning its essence. Flamenco fashion sigue evolving and, each year, researches, innovates, grows and projects“Maintaining its character and its artisanal, creative, and deeply Andalusian origins. From Andalusia, we have demonstrated that tradition can become cutting-edge and that our own can occupy a unique place on the international fashion map,” he stated. Rachel Revolt, CEO of the Doble Erre Agency and promoter of SIMOF.
The closing act of the emotional inauguration, presented by the journalist Solomon Hachuel, has put it Vanesa Martin, which the Sevillian woman has interpreted My house, which gives its title to her new album. The singer was the first to receive the traditional red carnation, as Premio Flamenco on the Skina piece created by the architect and graphic designer Juanjo Montoya.
Next, the American woman was honored Cristina Heeren, the flamenco dancer and businesswoman Carmen Avilés, Radio Sevilla for its centenary and the designer Agatha Ruiz de la Prada. These awards recognize careers linked to culture, creativity, and the projection of flamencoreinforcing the cultural and social dimension of the event. The event continued with A selection of Ágatha Ruiz de la Prada's most iconic designs inspired by flamenco fashionAfterwards, authorities and award winners enjoyed a cocktail reception at the Kissing Room from SIMOF, an immersive space created with fabrics of Ribes & Casals.
Guests at the parades
In the parades of SIMOF 2026 Numerous content creators and profiles linked to the world of fashion are expected to attend. flamenco, invited by the various participating designers. At the fashion show Pilar Vera They are expected to attend Emi Upa, Fati Serra y Ana Gaviño.
At the parade of MyApril the presence of Fermediguti, Luiza, Belén Yñíguez, Gracia Romero y Andrea Noguero.
Also, in the parade of Sara de Benitez The attendance of Natalia Gones, Cristina Granados placeholder image y Emi Huelva.
The parade of Aurora Gaviño will have the expected attendance of Victor del Valle, Sandra Arrebola, Anagalmol, Daniela Sanchez, Salma Sanchez, Paula Sevillano, Tania Deniz, Alba García, Juan Magan, Joaquín Sánchez, Susana Saborido, Isa Pantoja, Isabel Jimenez, Lospicy, Susana Bicho, Gloria Camilla, José Ortega Cano, Mary Toledo, Rosario Mohedano y Sweets.
To the parade of Gil Ortiz is expected to attend Belenyni.
In addition, the presence of Alma Cortés in the parades of Unusual SIMOF: Juan Boleco / José Hidalgo, Alonso Cozar, Guillermo Peralta, Alejandro Andana / Yolanda Rivas y Rosa Pedroche, designer who will also have Natalia Gones y The Diary of a New Year among its guests. Meanwhile, at the parades of Leticia Lorenzo y Pilar Rubio The attendance of Ainhoa Rosado.
Young Flamenco Fashion Designers Competition
The Young Flamenco Fashion Designers Competition, sponsored for the first time by the Provincial Council of Córdoba, through Córdoba de Moda, will be held tomorrow, Friday, January 30, at 10:00 a.m.
The members of the jury for this edition: Tony Benitez, designer (jury president); Pilar Vera, president of Mof&Art and SIMOF designer; Carmen Latorre, president of Qlamenco and SIMOF designer; Rosa Pedroche, SIMOF designer; Fran Pedroche, SIMOF designer; Poncevicente Rhyme, SIMOF designer; Antonio Gutiérrez, SIMOF designer; José Víctor Rodríguez V&L, designer; José Luis Medina V&L, designer; Just Salao, designer; Cristina Forner Gonzalez, president of Bodegas Marqués de Cáceres; Alba Jiménez, Consumer Retail Marketing, Lenovo; Rosario Medina Jiménez, Provincial Council of Córdoba, economist at IPRODECO; Carmen Núñez PérezCommercial Director, Only You; Enrique Tomás, founder and CEO of Enrique Tomás; Lola Serrano SegoviaSales Director Spain and Portugal, Astra Make Up; Maria Luisa Cava, territorial delegate of Social Inclusion, Youth, Families and Equality of the Junta de Andalucía in Seville; Inés de NovalesInstitutional Relations, FIBES; Virginia Vargas Dominguez, fashion designer and illustrator; Fiona Ferrer, businesswoman, writer and fashion expert; Claudia Rico BermúdezSouth Boulevard; and Claudia Alfaro Adame, editor of Entre Cirios y Volantes.
These are the 9 promising young talents who will have the opportunity to present their creative proposals to the public:
- Alejandro Gordillo. Los Barrios (Cádiz). Collection: Rodeo.
- Ana Alba Núñez (Albana). Conil de la Frontera (Cádiz). Collection: Lineage.
- Andrea Fuentes (La Guacha). San Clemente (Cuenca). Collection: 458 km.
- Carmen Ríos Ortega (Carmen Beltrán). Almargen (Málaga). Collection: The Carmela.
- Guillermo Rodríguez Oria (Yermo Rodríguez). Lepe (Huelva). Collection: Mela.
- Jorge Suárez Murillo. Cordoba. Collection: Folk fever.
- José Manuel Bau Ramos. Benacazón (Seville). Collection: (You) Lived.
- María Sánchez Rivas (María Rivas). San José de la Rinconada (Seville). Collection: If my mother told you.
- Sara Pozo. Collection: Divinity.
