The mayor of Seville, José Luis Sanz, the Sevillian actress Paz Vega, godmother of SIMOF 2025, and the singer Pastora Soler, official ambassador of the event, inaugurated the 30th edition of the event on Thursday, January 30 SInternational Flamenco Fashion Week, The international showcase par excellence of flamenco fashion, which is co-organized by the Seville Exhibition and Congress Palace (Fibes) and the Doble ERRE Fashion and Communication AgencyThe event, which has been revolutionising and supporting the flamenco fashion sector for thirty years, is being held until Sunday 2 February at Fibes I.
Nearly one hundred designers will present their proposals and the latest trends in the most versatile and inspiring regional costume in the world, the only one that is subject to trends. Thus, from Thursday to Sunday, the public will be able to see approximately 1.620 outfits in 47 shows by almost a hundred professional designers and young talents in individual, shared and collective parades.
Following the traditional ribbon cutting and a visit to the commercial area, located in Hall 2, which this year houses 10 stands, 1 percent more than in the previous edition, the guests headed to Hall 2025, where the official opening of SIMOF XNUMX took place.
The Sevillian model Mercedes Muñoz, iconic of SIMOF, has paraded in a tailcoat, a unique piece designed expressly to commemorate the 30th anniversary of SIMOF. It has been designed by Pedro González, creative director of SIMOF and stylist, who has had the support of Flamentex, historical sponsor of SIMOF. Specifically, with its designers Alvaro del Rey y Javier de Silks, commercial advisors of the firm.
«Simof is not just a fashion event. It is a cultural showcase, an economic engine and a platform for innovation in the fashion sector that, over three decades, has consolidated Seville as the heart of flamenco fashion and is a perfect example of how culture and economy can go hand in hand» (José Luis Sanz)
The bata de cola has been made with three emblematic fabrics of flamenco fashion: 25 meters of satin for the body (its texture and shine symbolize the firmness, power and elegance that have defined flamenco fashion over the years), 8 meters of green polka dot printed gauze, which form the poncho that covered her (each polka dot has the name of the designers who have been part of SIMOF in these 30 years inscribed on it, making the garment a testimony to the history and creativity of the event) and 15 meters of organdy to provide structure and movement, creating a stunning visual effect that enhances the design and grandeur of the piece.
“SIMOF is not just a fashion event. It is a cultural showcase, an economic driver and a platform for innovation in the fashion sector that, over three decades, has consolidated Seville as the heart of flamenco fashion and it is a perfect example of how culture and economy can go hand in hand," said the Mayor of Seville in his opening speech at SIMOF 2025.
“On this very special day, when we inaugurate three decades of weaving dreams with the same needle that never fails in life, enthusiasm, I want to thank the entire SIMOF family. Thank you, from the bottom of my heart, to each person who during these thirty years has made it possible for SIMOF to continue to excite us as much as on the first day. The first edition, called the International Flamenco Fashion Show, was held in 1994 at the Hotel Alcora. Today, three decades later, that dream of doing something big with flamenco fashion is a great reality. SIMOF is the largest showcase for flamenco fashion, a fundamental tool to support, promote and boost flamenco fashion and a true networking forum for such an important and emerging sector,” he said. Rachel Revuelta, CEO of the Doble Erre Agency, promoter of SIMOF.
The finishing touch to the emotional inauguration, which was presented by the journalist Marina Bernal, has put it Pastora Soler performing the Anthem of Andalusia. The singer, official ambassador of SIMOF 2025, is also celebrating thirty years in music. For this reason, she has received a statuette of Christopher Donaire, Balcris, from the hands of the mayor.
«Three decades later, that dream of doing something big with flamenco fashion is a great reality. SIMOF is the largest showcase for flamenco fashion, a key tool for supporting, promoting and boosting flamenco fashion and a genuine networking forum for such an important and emerging sector» (Raquel Revuelta)
Undertake Polka Dots
The first day of SIMOF 2025 began at 11:30 a.m. with the parade of the finalists of the VIII Emprende Lunares training program, which has opened the new space +Flamenca. The seven entrepreneurs awarded scholarships by the Cajasol Foundation who dream of making a name for themselves in the flamenco fashion sector are Laura Viato, Manuela Martín, Julianna, Matildina Boho Flamenco, Monica Sanchez and Tubillona.
Before the opening, at 11:30 a.m., the fashion show took place in Pavilion 1 Huelva, Flamencos by nature in which the following people participated: Maria Paz Crafts, Atelier Rima, Carmen Vega, AJL Pepe Jimenez, Fran Solis, Isabel Hernandez, Trinidad Banda, Manuela Macias, Pedro Bejar, Raquel Munoz and Revuelo Ubaldo.
30th Flamenco Fashion New Designers Competition
In this very special edition, the members of the jury of the 30th Competition of New Flamenco Fashion Designers, which will be held on Friday, January 31 at 10:00 a.m. are: Antonia Dell'Atte, Italian model and presenter, who parades with Aurora Gaviño (19:45h.); Stephanie Luyck, model and businesswoman; Fiona Ferrer, writer, designer, businesswoman and producer; the model Ana Moya; singer Rosario Mohedano; the influencer Gloria Camilla; the TV presenter Benito's Arancha; the singer Francisco José Arcángel Ramos, known artistically as Archangel; and the singer Manu Tenorio. In addition to Jose Victor Rodriguez, designer of Victorio & Lucchino, y Tony Benitez. Among SIMOF's designers are: Pilar Vera, President of the Association of Flamenco Fashion Designers and Artisans (Moft&Ar); Carmen Latorre, President of the Flamenco Fashion and Crafts Association (Qlamenco); Rima Pociviciene; Rosa and Fran Pedroche and Amparo Macia. In addition to Virginia Vargas, fashion illustrator; Claudia Alfaro Adame, influencer and specialist in flamenco fashion since 2009, and Mario Niebla del Toro, journalist and director of the magazine Showcase. As well as Cristina Forner Gonzalez, President of the Marqués de Cáceres Wineries; Livinia Stuyck Cobian, la Head of Marketing by Founder Brandy; Ana Nievas, Institutional relations of Enrique Tomás and Ines de Novales, Director of Institutional Relations at CONTURSA.
